Create your first Facebook paid ad in the new Facebook Ads Manager

Paid ads don't need to be complicated but they do need to be done right. Learn simple steps to launch your first campaign this year.


Chad Reinertson

2/23/20231 min read

a bunch of stickers on the side of a building
a bunch of stickers on the side of a building

Creating your first Facebook paid ad in the Facebook Ads Manager is a straightforward process. Here are the steps you can follow:

Log in to your Facebook account and go to the Facebook Ads Manager. If you don't have a Facebook Ads account, you'll need to create one first.

Click on the "Create" button in the top right corner of the screen.

Select the type of ad you want to create. There are several options to choose from, including "Brand awareness," "Reach," "Traffic," "Engagement," "App installs," "Video views," "Lead generation," "Messages," and "Conversions."

Select the Facebook page or Instagram account you want to use for your ad.

Define your target audience by selecting the location, age, gender, language, interests, behaviors, and other targeting options that are relevant to your business.

Choose your ad format and upload your creative assets, such as images, videos, and text.

Set your ad budget and schedule. You can choose between a daily budget or a lifetime budget, and decide on the start and end date of your ad campaign.

Select the ad placements where your ads will show on Facebook and Instagram, You can choose between desktop and mobile, and select specific placements such as news feed, stories, and right column.

Review your ad and click on "Submit" to launch your campaign.

Monitor your ad's performance by checking the metrics like reach, engagement, clicks, conversions and adjust your ad campaign as necessary.

Keep in mind that creating an effective Facebook ad requires more than just following these steps. You'll need to create compelling ad copy and visuals that will attract the attention of your target audience and encourage them to take action. Additionally, you will need to monitor your ad's performance, and make adjustments based on the data you collect.