How to Build A Complete and Kick A$$ Marketing Team

Building a productive marketing team is essential for any business looking to succeed in the modern digital landscape. With the right team in place, you can create a powerful marketing strategy that will help you reach your goals and objectives. But how do you go about building a successful marketing team?

What Roles Do You Need for a Complete Marketing Team?

When building a marketing team, it’s important to consider the roles you need to fill. Depending on the size of your business, you may need a variety of roles such as a content creator, a digital strategist, a copywriter, a designer, and a social media manager. It’s also important to consider the skills and experience of each team member.

Agency, vs Contractor vs Internal Hire

When it comes to building a marketing team, you have three options: hiring an agency, hiring a contractor, or hiring an internal team. An agency is a great option if you’re looking for a comprehensive solution that includes a range of services such as strategy, creative, and execution. A contractor is ideal if you’re looking for a specific skill set, such as copywriting or design. And an internal team is best if you’re looking for a long-term solution that you can manage and develop over time.

How to Hire the Right Person

When hiring for your marketing team, it’s important to find the right person for the job. Start by creating a job description that outlines the role, the skills and experience required, and the desired outcomes. Then, use a variety of recruitment methods such as job boards, social media, and referrals to find the right candidate.

What Questions to Ask in Your Interview

When interviewing potential candidates, it’s important to ask questions that will help you determine if they’re the right fit for the role. Ask questions about their experience, their approach to marketing, and their ability to work within a team. You should also ask questions about their understanding of the industry and their ability to think strategically.

Building a productive marketing team is essential for any business looking to succeed in the modern digital landscape. With the right team in place, you can create a powerful marketing strategy that will help you reach your goals and objectives. By considering the roles you need, understanding the different hiring options, and asking the right questions in your interview, you can build a successful marketing team that will help your business reach its goals.