Online Classes for Marketing Professionals

Don't let your marketing strategies get stale! Keep your knowledge and skillset fresh with these online classes.

4/5/20232 min read

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Marketing professionals all over the world know that the marketing landscape is constantly evolving and there’s always more to learn when it comes to the latest tools and techniques. Yet, not everyone has the resources to attend expensive conferences or courses. Fortunately, the internet is an incredible resource with free online classes that can help upskill marketing professionals in various areas of marketing. Here are the top 5 free online classes for marketing professionals to take:

1. Google Analytics Academy

Google Analytics is one of the most important tools for marketing professionals. It allows marketers to measure the impact of their marketing campaigns and website traffic. Google Analytics also provides advanced insights into visitor behavior which can inform your marketing strategies. The Google Analytics Academy offers various courses, allowing you to learn Analytics for Beginners, Advanced Google Analytics, E-commerce Analytics, Google Tag Manager Fundamentals, and more.

2. Hubspot Academy

Hubspot is a well-known inbound marketing platform and offers free online marketing classes through their Hubspot Academy. Their Marketing Certification course is a comprehensive free online course that covers all aspects of inbound marketing. The curriculum includes nine classes on topics such as content marketing, search engine optimization, social media, email marketing, and more. Once you complete the course, you can take the certification exam to become a certified inbound marketer.

3. Hootsuite Social Media Marketing Training

Social media marketing is essential in today’s connected world. Hootsuite offers their own Social Media Marketing Training program, which includes six free online courses tailored to design social media strategies, optimize outbound communication, and better understand social media platforms. The series covers the fundamentals of social media marketing, how to create a social media strategy, how to effectively use social media for business, and much more.

4. Moz Academy

Moz Academy provides free online marketing classes that cover both SEO and inbound marketing. The courses are intended for beginners as well as advanced-level learners. The curriculum includes courses like SEO Fundamentals, Keyword Research, On-Page Optimization, and Link Building. Their Marketing Essentials Certification program also includes courses on Inbound Marketing, Content Marketing, Social Media Marketing, and Analytics.

5. Facebook Blueprint

As one of the largest advertising platforms on the internet, Facebook is a valuable tool for marketers to reach their target audience. You can learn more about how to optimize your Facebook advertising campaigns with Facebook Blueprint, a free online learning platform. The curriculum includes over 90 courses covering topics like Facebook Ads Manager, measurement, optimization, and targeting. Learners will also receive a certificate of completion after finishing each course.

In conclusion, there are many online courses available that can help marketing professionals build and expand their skills set. The five courses mentioned above offer excellent value for individuals and businesses looking to improve their marketing skills for free. By taking these classes, you will be able to add another set of skills to your marketing toolkit, which will improve your credibility and increase your value in your work. As the marketing field changes, continually learning and adapting to new methods and tools is essential to stay competitive.