Top Marketing Project Management Softwares

What is the right marketing software for your team? We tested the top 6 software options and give you our pros / cons on each one!

10/30/20236 min read

Vote for your favorite marketing project management software!

Which is the best project management software for marketing? Here are several options we tested:

  1. Monday.com

  2. Asana

  3. Smartsheet

  4. Miro

  5. Wrike

  6. ClickUp

  7. Teamwork

Project management is a crucial aspect of any organization, no matter its size. It demands precision, quality, and efficiency in every stage of the project life cycle. With the advent of technology, businesses now have access to numerous project management software tools designed to help in planning, organizing, and managing project progress. This blog takes a closer look at the pros and cons of the best project management software options currently available in the market.

Monday.com

Monday.com is an incredibly intuitive project management software tool that has grown in popularity over the years. It offers users customizable data views and real-time visual reporting, timelines, and Gantt charts for projects. The software is designed to handle the entire project management process from idea formulation to final delivery. The platform also has a visual and easy-to-use interface, a drag-and-drop system to move tasks around, and seamless integrations with other tools.

We liked Monday.com for their 200 templates that you can easily adapt to any project. These pre-made templates and apps can significantly reduce how much time you spend on setting up projects or tasks.

Pros:

  • Comprehensive overview with real-time updates through the dashboard.

  • Transparency throughout the organization with better communication and collaboration.

  • Smooth tracking and performance management.

  • Easy to use drag-and-drop features.

Cons:

  • A steep learning curve for new users.

  • Integration with other tools can be difficult and sometimes not function correctly.

Monday pricing

  • Monday offers a free plan and paid plans starting at $8/user per month

Asana

Asana is a prominent project management software with over 70,000 businesses using it worldwide. It offers task assignment, file sharing, timelines, and progress tracking facilities. The platform is best known for its highly intuitive collaboration features, including a team calendar, project timelines, to-do lists, and subtasks. It's an excellent tool for complex projects requiring detailed tracking or management of tasks and team member workflow.

We like Asana for the easy customization and various views. It is easy to switch between list, board, calendar, workflow and dashboard views. Tagging team members and collaborators in comments makes it simple to manage everyone needed on a project.

Pros:

  • Intuitive interface with a user-friendly layout that is easy to navigate.

  • Wide range of features including subtasks, tags, templates, and third-party integrations.

  • Customizable nature and user-defined flexibility.

Cons:

  • Limited reporting and analytics capabilities.

  • Can get expensive for premium features.

Cost: Free basic plan for individuals just starting out. Premium plan is $13.49 per user per month and thhe Business plan is $30.49 monthly per user. The Enterprise package requires a custom quote. Discounts are also available for users who pay yearly.

Smartsheet

Smartsheet is a well-structured software for managing tasks, automating workflows, and collaborating with team members. It comes with templates for various types of projects, Gantt charts, and a robust collaboration feature. One of the features that distinguish Smartsheet from other project management software tools is the ability to execute project plans in the form of cascading dependent tasks.

One major advantage of Smartsheet is the cascading dates that automatically update from the main project date. Using simple rules built into the date fields, each task can be linked to another one. When the project starts late or a task date is updated, there's no need to manually update every single subsequent date. Smartsheet will update each one for you, saving a ton of time!

Pros:

  • Easily configured and flexible reporting and analysis functions.

  • Multiple templates for different project types such as, IT, Marketing, and Human Resource.

  • Offers intuitive customer support to its users.

Cons:

  • Steep learning curve.

  • Limited third-party integrations.

Miro

Miro is a platform designed to be a hub of collaboration and ideation. It integrates various tools such as project management software and whiteboarding tools. Miro allows the creation of mind maps, flowcharts, sticky notes, and other diagrams for easy visualization of project plans and progress.

Pros:

  • Robust visual collaboration and ideation platform.

  • Seamless board integrations with third-party software such as Jira and Trello.

  • User-friendly interface for the creation of mind maps, flowcharts, and other diagrams.

Cons:

  • Not ideal for in-depth project management and tracking.

Wrike


Wrike is a highly flexible project management software that allows businesses to adapt to changing project structure. It allows several customization options such as creating custom workflows and automation of tasks. The platform also features a robust reporting system with detailed analysis options.

Pros:

  • Flexibility to adjust to changes in the project management process.

  • Easy-to-use user interface that is easily navigable.

  • Integration with a wide range of third-party tools including Github, Adobe Creative Cloud, and Microsoft Office.

Cons:

  • Less intuitive than other project management software.

  • Slow customer support.

ClickUp

ClickUp is a robust project management software designed to help businesses of all sizes streamline their workflow and increase productivity. With its comprehensive set of features and intuitive interface, ClickUp empowers teams to collaborate effectively, manage tasks efficiently, and stay organized throughout the entire project lifecycle.

Pros of ClickUp:

  • All-in-One Platform: ClickUp offers a wide range of project management functionalities in a single platform, eliminating the need for multiple tools. From task management and time tracking to document sharing and integrations with other popular apps, ClickUp has it all, making it a convenient and efficient choice.

  • User-Friendly Interface: ClickUp boasts an intuitive and user-friendly interface that minimizes the learning curve and enables teams to jump right into managing their projects. The clean and organized layout enhances user experience and ensures that everyone can navigate the platform effortlessly.

  • Customizability: ClickUp understands that every team has unique requirements, which is why it offers a high level of customizability. Users can personalize their workspace by choosing from different views, assigning custom statuses, creating custom fields, and tailoring the platform to suit their specific needs.

  • Powerful Task Management: ClickUp's task management capabilities are a major strength of the software. Teams can create tasks, assign them to team members, set due dates, prioritize them, and track progress easily. The ability to create task dependencies and set recurring tasks helps to automate workflows and ensure smooth project execution.

Cons of ClickUp:

  • Learning Curve for Advanced Features: While ClickUp's interface is user-friendly, some of the advanced features may require a bit of a learning curve. Users who are unfamiliar with project management software might find it initially challenging to take advantage of the more advanced capabilities available.

  • Overwhelming Customization Options: Although customizability is one of ClickUp's pros, it can also be a drawback for some users. The abundance of customization options may be overwhelming for those who prefer a more straightforward and simplified project management approach.

  • Limited Free Plan: ClickUp offers a free plan, but it comes with certain limitations, such as a maximum of 100MB storage and a limited number of integrations. Businesses with larger teams or complex projects might need to upgrade to a paid plan to access all the features and scalability they require.

Teamwork

Teamwork is a feature-rich project management software that equips teams with the tools they need to collaborate effectively and achieve project success. With its wide range of functionalities and user-friendly interface, Teamwork helps businesses streamline their workflow, enhance productivity, and achieve better project outcomes.

Pros of Teamwork:

  • Intuitive Interface: Teamwork offers a clean and intuitive interface, making it easy for teams to navigate and use the platform. The user-friendly design ensures that users can get up and running quickly, minimizing the learning curve and maximizing productivity.

  • Comprehensive Project Management Features: From task management and time tracking to document sharing and resource allocation, Teamwork covers all the essentials for effective project management. With features like Gantt charts and Kanban boards, teams can visualize project progress and plan tasks efficiently.

  • Collaborative Environment: Teamwork fosters collaboration by providing features such as team chat, file sharing, and task commenting. By centralizing communication within the platform, teams can stay connected, share feedback, and resolve issues in real-time, strengthening collaboration and improving project outcomes.

  • Integration Capabilities: Teamwork integrates seamlessly with popular tools like Dropbox, Google Drive, and Slack, allowing teams to leverage their existing software stack. This integration capability enhances productivity by enabling smooth data flow and eliminating the need for constant switching between applications.

Cons of Teamwork:

  • Learning Curve for Advanced Features: While Teamwork's interface is user-friendly, some of the more advanced features may require a learning curve. Users who are new to project management software may need to invest time in understanding and utilizing the full potential of these features.

  • Limited Customization Options: Compared to some other project management software, Teamwork's customization options are relatively limited. While it covers the essentials, businesses with specific or complex requirements may find the lack of extensive customization options a limitation.

  • Mobile App Performance: Some users have reported performance issues with the Teamwork mobile app, primarily related to loading times and occasional glitches. While the web version performs well, users heavily reliant on mobile access may find this aspect less satisfactory.

Choosing the right project management software depends on the specific needs of your organization. With the detailed overview of these five software tools, it would be easier to conclude the best option for your organization. Monday.com and Asana are two of the most popular project management software tools, while Smartsheet's offer the best customization options, Miro focuses on collaboration and visualization, and Wrike is excellent for businesses that need flexibility in their project management. So, it's essential to determine the most important features for your organization and choose the software option that best fits those needs.

Here are other articles you may enjoy.